Brand Design
An existing logo looked out-of-date, and suffered from creep as it was used by 40 different divisions within a larger organization. The new design, created through a process that involved a dozen interns from the target audience, restores the collegiate feel and distinctly marks the student outreach division.
Roles: Art Direction + Design Refinement + Strategy + Brand Standards. I gratefully acknowledge the brilliant “brush-stroke” concept and initial drawing by student designer Rachel Campbell.