David McGaw | Design Innovation

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	David McGaw	Washington, D.C. 20009 \| Email




	Skills	Design planning; structured innovation Strategy analysis and formulation Implementation and culture change Narrative context setting: framing problems, exploring scenarios, developing themes Presentations and creative meeting leadership: brainstorming and concept development; innovation workshops Ethnographic field research Communication design; experience design Team management; project planning

	Education	Institute of Design Illinois Institute of Technology \| Chicago, Illinois Master of Design candidate, focusing on design planning, with coursework in strategic innovation, design synthesis, and implementation. Recipient of the MetaDesign, Samuel Farber, and Grace Colby Fellowships. Teaching Assistant for Structured Planning, Design Analysis, and Design Synthesis classes. May 2007. Yale University New Haven, Connecticut Bachelor of Arts cum laude with a concentration in history and extensive studies in graphic design. Senior thesis on the leadership techniques of the Roman Emperor Trajan (AD 98–117). Awarded the Lohman Prize for Excellence in Typography and Design, and the Thomas Goddard Bergin Cup (of Timothy Dwight College) for Wit, Character, and Scholarship in the Humanities. May 1990.

	Notable Projects	Co-authored a book describing a broad and flexible innovation process. Developed an innovation toolkit for product development, in an academic team project sponsored by SAP AG, based on field research in Walldorf, Germany and Palo Alto, California. Redefined the customer experience design criteria, and framed the essential story line of two core offerings of McDonald’s Corporation. Worked with CEO and cross-functional team to name, brand, and launch the nation's largest surcharge-free ATM network (32,000 ATMs). Collaborated with curators of forthcoming “Alfred Métraux” exhibit at the Smithsonian’s National Museum of Natural History (Washington, D.C.) to develop iconic images, promotional presentation and fundraising collateral, working directly with primary source media. (Exhibit to launch in 2007.) As a member of an a cappella early music ensemble, researched, translated, performed, and recorded forgotten works of Swiss composer Ludwig Senfl (1486–1542/3), and designed the resulting compact disc—broadcast nationally on XM and public radio.

	Work Experience	Associate [a management consulting firm] \| Washington, D.C. Develop solutions to challenges facing global Fortune 1000 companies, working with cross-disciplinary teams in a variety of contexts. May 2007 to present. Independent Consultant Chicago, Illinois; Falls Church, Virginia Provided communication design and brand strategy consulting to clients such as McDonald’s Corporation, the Smithsonian Institution, the Embassy of Switzerland, and Washington National Cathedral. June 2004 to May 2007. Customer Experience Design Intern McDonald’s Corporation\| Oak Brook, Illinois Worked with a cross-functional team to develop next generation of drive-thru restaurants, developing both “clean-sheet” and migration concepts. Lead researcher for customer observations; designed and constructed full-scale prototypes; assisted in concept validation testing with users. Synthesized essential story formulation and customer experience design criteria for the company’s two core service models; presented to senior executives and adopted in the Worldwide Restaurant Innovation group. May to August 2006. Chief Brand Strategist Alliant Studios \| Fairfax, Virginia Designed identity systems and marketing collateral, including launch of Allpoint, the largest surcharge-free ATM network (32,000 ATMs), as well as serving clients such as the Environmental Protection Agency, the Consumer Electronics Association, and Ford Motor Company. Work featured in The Big Book of Logos, Volume 4. Created and guided implementation of client brand strategy, including a brand redefinition that contributed to a 20% increase in revenue at ServiceSource, a $50 million non-profit. Led creative development teams; provided art direction; and supervised project manager, freelance artists, and software developers. October 1999 to August 2005. Senior Creative Campus Crusade for Christ \| Orlando, Florida Directed creative development of key media for domestic operations of globally-focused major non-profit ($250 million annual budget), including products launched nationwide in partnership with EMI Records and the American Bible Society. Directed research, user-driven creative, and launch of new U.S. brand identity for Campus Crusade, featured in Graphic Design:usa magazine. Led graphic design group, consisting of three to four full-time staff, plus interns, and set budgets and technology strategy. Emceed two national week-long conferences for 1,500 college students. May 1995 to October 1999. Field Staff Campus Crusade for Christ \| Harvard University Cambridge, Massachusetts Spoke at and hosted local and regional meetings and conferences, led study groups, counseled students, and spearheaded campus initiatives. Raised $300,000 from a personally-developed donor base. June 1991 to May 1995.

	Other Leadership and Community Involvement	Co-chair, recruitID Institute of Design \| Chicago, Illinois As part of a team of three student leaders, coordinated the premiere annual recruiting event for graduate students in user-centered design and innovation. welcomeID Institute of Design \| Chicago, Illinois To welcome new graduate students, prepared and presented a two-hour walking tour of Chicago Loop architecture, and an hour-long Peer Teamwork Effectiveness presentation. Board Member St. Paul’s Church, K Street \| Washington, D.C. During a three-year term on the Vestry of a church, participated in candidate selection for two significant staff changes, reviewed and voted on budgets, and represented several constituencies during resource allocation. Helped pass a significant ($750,000) property purchase as part of a master plan for expansion. Board Member Cathedral Church of St. Luke \| Orlando, Florida Served a partial term (cut short by relocation) on the Cathedral Chapter, participating in budget and mission development discussions and decisionmaking. Provided communication design support for a $1.1 million property purchase as part of a master plan for expansion. Pro-bono Projects Graphic design support provided, free or at significantly reduced cost, to the following non-profit organizations: The Cathedral Church of St. Luke, Orlando, Florida (1997 to 2007) Cathedral Choral Society, Washington, D.C. (2003 to 2006) St. Paul’s Parish Church, Washington, D.C. (2000 to present) The Suspicious Cheese Lords, Washington, D.C. (2002 to present) Bolivian Street Children Project of Park Street Church, Boston, Mass. (2004, 2006) The Rivendell Institute at Yale University, New Haven, Conn. (1996, 2004)

	Awards	Lohman Prize for Excellence in Printing & Typography Yale University (1990) Work featured in The Big Book of Logos, Vol 4. (2004) The Samuel Farber Fellowship, The Grace Colby Fellowship, and The MetaDesign Fellowship IIT Institute of Design (2005, 2006) Time Magazine Person of the Year* (2006) (*joint honor shared with approximately 1 Billion worldwide Internet users)
	Other Interests	Performance with Vocal Ensembles Washington National Cathedral Choral Society Parish Choir, St. Paul’s Church, K Street, Washington, D.C. The Suspicious Cheese Lords (A full list of musical involvement can be found here.) Architectural walking tours Historical (and Alternate Historical) Fiction